Olive oil “RO” is the second brand of olive oil products of the “Lesvian Mountains” company. It is an effort to access the market of the biggest supermarket chains offering a product of excellent quality at an affordable cost. The product is exclusively sold in 17 lt tin containers. Apart from a legible etiquette, the logo aims to integrate nutritional beneficiaries such as Ω3 fats. The colors were in neutral tones and the differentiation between extra virgin and virgin olive oil was achieved by the use of negative coloring.